Competitive position of sand-lime bricks in the domestic market, threats and opportunities for manufacturers

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The problem of assessing the prospects of silicate bricks in the domestic market of small wall materials is discussed. The solution to this problem is based on the results of the analysis of the market situation, consumer preferences and competitiveness of silicate bricks. It is shown that in the period from 2014 to 2021 due to the stronger competitive position of autoclaved aerated concrete blocks and face ceramic bricks, the capacity of the market of silicate bricks decreased, its production volume and share in the structure of consumption of small-piece wall materials. The results of marketing research conducted on the basis of online questionnaires of respondents are presented, according to which the majority of respondents consider face ceramic bricks to be the material that best meets their requirements in terms of quality and appearance. The calculations showed that despite the fact that ceramic bricks have almost equal positions in terms of technical parameters and worse positions in terms of aesthetics, the most competitive material is, nevertheless, silicate bricks, which have a relatively low price. A number of threats for silicate brick producers include a decrease in demand for products, a high degree of wear and tear of technological equipment, dependence on foreign supplies of pigments, spare parts and components for equipment, insufficient level of professional competence of the personnel, etc. It is expected that in the future a number of manufacturers of sand-lime bricks will have to face the following challenges. It is assumed that in the future the ordinary silicate bricks will apparently “leave” the construction market, in connection with which manufacturers will have to focus on improving the quality and aesthetic parameters of facial silicate bricks while maintaining an attractive price for consumers.

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作者简介

I. Akulova

Voronezh State Technical University

编辑信件的主要联系方式.
Email: akulovaii@yandex.ru

Doctor of Sciences (Economics) 

俄罗斯联邦, 84, 20-letiya Oktyabrya Street, Voronezh, 394006

G. Slavcheva

Voronezh State Technical University

Email: gslavcheva@yandex.ru

Doctor of Sciences (Engineering) 

俄罗斯联邦, 84, 20-letiya Oktyabrya Street, Voronezh, 394006

D. Babenko

Voronezh State Technical University

Email: babenko.dmitrii@bk.ru

Research-Engineer 

俄罗斯联邦, 84, 20-letiya Oktyabrya Street, Voronezh, 394006

参考

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  2. Gomonko E.A., Khryuchkina E.A., Polivkina D.L. Current state and prospects for development of the Russian market of building materials. Vestnik Belgorodskogo universiteta kooperatsii, ekonomiki i prava. 2020. No. 4 (83), pp. 228–244. (In Russian).
  3. Anan’ev A.I., Rymarov A.G., Titkov D.G. Thermotechnical properties and durability of external facing layers of brick walls of buildings. Promyshlennoe i grazhdanskoe stroitel’stvo. 2021. No. 7, pp. 22–30. (In Russian). https://doi.org/10.33622/0869-7019.2021.07.22-30
  4. Semenov A.A. Silicate brick and gas silicate. Some trends at the market in 2018–2019. Stroitel’nye Materialy [Construction Materials]. 2019. No. 8, pp. 3–5. (In Russian). https://doi.org/10.31659/0585-430X-2019-773-8-3-5
  5. Semenov A.A. Russian market of ceramic bricks. Development trends and prospects. Stroitel’nye Materialy [Construction Materials]. 2020. No. 12, pp. 4–5. (In Russian). https://doi.org/10.31659/0585-430X-2020-787-12-4-5
  6. Shelkovnikova T.I., Baranov E.V., Sazanov S.S. Analysis of the market and consumer properties of ceramic bricks. Vestnik Belgorodskogo gosudarstvennogo tekhnologicheskogo universiteta im. V.G. Shukhova. 2019. No. 12, pp. 8–16. (In Russian). https:// doi.org/10.34031/2071-7318-2019-4-12-8-16
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  12. Akulova I.I., Slavcheva G.S. A new approach to identifying top priority step for increasing the building materials competitiveness. IOP Conference Series: Materials Science and Engineering. International Science and Technology Conference (FarEastCon 2020). 6–9 October 2020. Russky Island. Russia. 2021. 032030. https:// doi.org/10.1088/1757-899X/1079/3/032030
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2. Fig. 1. Dynamics of sand-lime brick production in the Russian Federation in 2011–2023

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3. Fig. 2. Structure of consumption of small-piece wall materials in the domestic construction market in 2014–2021

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4. Fig. 3. Capacity of the Russian sand-lime brick market in 2011–2023

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5. Fig. 4. Dynamics of export and import of sand-lime bricks in the Russian Federation

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6. Fig. 5. Rates of growth in prices for the purchase of sand-lime bricks by construction organizations in 2012–2023 (according to Rosstat data)

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7. Fig. 6. Consumer preferences for the color range of facing bricks

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8. Fig. 7. Consumer preferences for the shape of facing bricks

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9. Fig. 8. “Tree” of indicators determining the competitiveness of facing bricks: M’ – is the weight coefficient of a group of indicators; Mi – is the weight coefficient of the i-th indicator in the group

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